Case Study: Healthy Ireland
Healthy Ireland, a government initiative targeting walking and outdoor activity groups.
Healthy Ireland is a government-led initiative which aims to create and Irish society where everyone can enjoy good physical and mental health, and where wellbeing is valued and supported throughout society. Healthy Ireland aims to create an Ireland where health and wellbeing is on everyone's agenda in a meaningful way.
Galway County Council required some branded merchandise to support their marketing campaign for this initiative.
The four main goals of the Healthy Ireland initiative are
- Increase the proportion of people who are healthy at all stages of life
- Reduce health inequalities
- Protect the public from threats to health and wellbeing
- Create an environment where every individual and sector of society can play their part in achieving a healthy Ireland
Galway County Council wanted to focus on the Keeping Active aspect within these main goals. The keeping active element of the guidance included keeping active and being outdoors, even during the winter, it's an important way of helping physical and mental health and wellbeing.
So we needed to present a range of products that would help the council achieve this goal through a marketing activity aimed at users of local walking and outdoor activity groups.