Fluid Branding have kick started the promotional products year by attending a selection of major trade shows across the world.
On January 7, 2014, members of the team headed out to Germany for the PSI Trade Show - the largest trade fair for the promotional products industry in Europe. This leading show, which takes place in Düsseldorf, is an essential platform that brings together suppliers and distributors, showcasing the latest trends and innovations for the coming business year.
As well as new promotional products making their entrance onto the scene, there are many classics that continue to provide the foundations and backbone to the selection available. PSI Director, Michael Freter, explains: ‘Be it a completely new product or a reimagined classic: The promotional products world reinvents itself anew each year at PSI, which sustains the entire sector.’
Never has there been such an exciting time to be forward thinking in the realms of promotional merchandise. Especially in light of recent studies, as the UK Promotional Merchandise Market reported a significant growth of 8.6% in 2013. Subsequently, recent press reports have stated that’s the UK advertising market is set to have its best year since the pre-recession days of 2008.
Freter goes on to announce that there is a ‘renewed expectation of significant upward momentum in the sector.’ Fluid Branding are feeling equally enthusiastic and excited about 2014, affirming that: ‘We will be adding unique products to our range and will continue to offer originality to our clients.’
With this in mind, Fluid Branding have worked on gaining as much inspiration as possible and set off on another adventure on January 11 – 15, to Las Vegas, USA, for the prestigious PPAI Expo. As well as bringing new products and trends to the International stage, this trade show includes Professional Development workshops, Leadership seminars, and talks from other experts. These have really benefitted the Fluid Branding team in their creativity and innovative thinking - as Director Matt Franks explains, ‘It’s great for our team to continually learn and advance individual skills. We bring these skill-sets together, always striving to be leading suppliers in the industry.’
To finish their action packed month of jet-setting, Fluid Branding ended on a high at the TONS (Trade Only National Show) in Coventry, on January 21-22, which is the only trade show of its kind in the UK. Here they also attended the BPMA Education Day – comprising of 11 seminars delivered by industry experts.
Now back in the office and possessing stacks of Trade Show inspiration and education to be moving forward with, Fluid Branding have informed their customers to watch this space for an invigorated selection of promotional products that will include the most up-to-date trends and technology.