We witness on a daily basis the success that branded merchandise achieves for businesses and how in this digital world, branded goods more than ever have a massive part to play within the traditional marketing mix.

There’s been some in-depth research undertaken in recent years within the promotional products industry. There are three associations in particular whose conducted and commissioned some in depth research into the power of promotional products. They are:

British Promotional Merchandise Association (BPMA)
Promotional Products Association International (PPAI)
The Institute of Promotional Marketing (IPM)

Below we highlight with images some of the most compelling facts from research that highlight the importance that promotional products have within the traditional marketing mix.

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