The BPMA's Promotional Products Week is upon us, taking place from 12th - 16th September 2016. It's a chance for us to celebrate everything that's fabulous about promotional products...
A whopping half the UK public say they have taken action after receiving a promotional product, compared with only 19% for TV advertising, 11% for online ads, 10% for print and 9% for direct mail. Post Brexit, we're in economically uncertain times. This means that demonstrating return on investment and squeezing every last drop out of your marketing budget is more important now than ever before.
Interestingly, 50% of people would like to receive merchandise products more often and only 5% become annoyed with Promotional Merchandise, unlike the 73% that get annoyed at online banner ads!
Promotional products are 6 times more likely to make recipients feel appreciated than the media of print, web, direct mail or TV.
A promotional gift delivers its full impact when the recipient finds it useful. So, make sure that you select the right product for your demographic ensuring maximum 'bang for your buck'. The largest marketing area is around the desk area, and, of course, this means that your product will be visible on a daily basis.
A huge 96% of respondents believing that promotional products increase brand awareness and a further 83% could name a brand or company featured on a promotional item that they had received.
82% of respondents reported they'd purchased products or services from a company that had given them a promotional gift.
So, there you have it - promotional products really do work! We'd love to talk you through how you can ensure maximum leverage for your brand and harness some of this feel good factor on your next campaign. Use the form below to find out how we can help you with your branded merchandise.
*BPMA research - Spring 2013