Award winning branded merchandise provider and British Promotional Merchandise Association Patron, Fluid Branding are delighted to announce that they were selected to be an official supplier to Glasgow 2014 Commonwealth Games.
Following an in depth tender process, the team were asked to design and supply a high quality merchandise range to be given out as a recognition gift pack to each of the 15,000 Games volunteers "Clyde-Siders".
The bespoke gift packs included a sports towel, thistle seed pack (Clyde the Thistle was the official mascot) and a soft PVC USB flash drive with a special video presentation.
Accessibility, sustainability and product compliance were integral to the campaign alongside adherence to brand and marketing policies.
Peter Murdoch, Sourcing Manager comments, "We were delighted to have been chosen for such a high profile event, the packs were carefully designed and limited edition, they looked great and I’m pleased that they were extremely well received."
The Glasgow 2014 Commonwealth Games was hailed a fantastic event and a huge success. "The volunteers are the life blood of every major games and in addition to playing a functional role, they bring the colour and culture of the host nation to the event" said Fiona McEwan, Vice Chair of Commonwealth Games Scotland.