This survey was commissioned by the BPMA and individual interviews were carried out by an independent research agency in December 2012 to a 1000 respondents, the results of which were published in Spring 2013. Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education
It reveals which promotional products are most likely to motivate you to take action or lead to a more favourable impression of the advertiser/company,Â which advertising media has the best ability to make you remember the product, brand or service and which of the advertising media has the best ability to get you to take action.
Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK's leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products.
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