The first ever National Promotional Products Week is being organised by the leading industry association, the British Promotional Merchandise Association, 16th – 20th September 2013.
The aim of the week is to raise the profile and effectiveness of promotional products.
Matt Franks, board member of the BPMA and Director of Fluid Branding said: "Promotional merchandise is far more than just a freebie. Used correctly, it delivers powerful and positive advertising messages, as well as a thank you. In fact, our recent research showed that branded gifts can deliver a higher or equal return on investment than most forms of advertising. It also showed that 94 per cent of us remember the advertiser who gave us a promotional item or the product advertised after we have had it for six months and nearly two-fifths (39 per cent) of us are more likely to use a business that has given us a promotional product when the need for the advertised product or service arises, rather than a similar business that has not given us anything."
As Charter Status members of the BPMA, Fluid Branding will of course be taking part in this exciting new initiative, running a special offer of free origination on all orders placed this week (Just quote Code: PPW2013). Look out for lots of updates on twitter and facebook, plus adverts and features in Incentive and Motivation Magazine, all designed to show the power and effectiveness of promotional merchandise, demonstrating why it should be used as part of an integral marketing campaign.
The bpma is the largest UK not-for-profit promotional products association. Our members adhere to a code of conduct and work to best practice guidelines - helping you deliver exciting, safe promotional products.
* Not to be used in conjunction with any other offer. Only one offer per company during the week.