Promotional products can be beneficial to your business in many, many ways. They can be highly targeted to those you want to get the attention of, and catered specifically to what you want the products to do – whether that’s to encourage repeat business, attract new customers, or just as a way to say a little thank you to your existing customers.
There are many studies proving that promotional products can greatly benefit businesses, so here are just some of the reasons why they’re an indispensable and effective tool to gain new customers and increase brand awareness. If you were doubting promotional products before, you won’t be anymore!
Saving Valuable Time
Promotional products are quick and easy to distribute, and are easy to personalise and be creative with. Whether you opt for edible or eco-friendly products, clothing, office supplies or everyday items - once you’ve decided on your product, the process is relatively quick to personalise them and distribute them to whoever it is that you’re targeting.
The ease of the whole process means that you will be able to see quick results, and with minimal effort and time needed. Another method of increasing brand awareness might take a lot longer, and with much more planning, so promotional products can save your business valuable time. And as we all know – time is money!
Strengthening Brand Image
Promotional products can benefit your business not only by improving the amount of repeat sales, but by strengthening whatever brand message you want to get across to potential and existing customers. Whether you want people to know your business is thoughtful, modern, funny, environmentally friendly or innovative – your choice of promotional product is a great way to get the message across to targeted customers.
Promotional products are an easy way to give a more favourable impression of a brand, and this impression will be left on customers’ radar, potentially for as long as they use your promotional product for (which could be a long time if you choose wisely).
For example, do you want to be seen as an eco-friendly company? An eco-friendly promotional product is a great way to do that. Or perhaps you want to remind customers that your products are healthy by sending them out a promotional fruit smoothie.
Keeping Your Brand in People’s Minds
Promotional products are a cost-effective way to keep your business in front of potential and existing customers. One of the most effective ways to do that is to pick a promotional product that is handy, especially for everyday use.
A product that people will use or look at on a daily basis is going to keep your brand name at the forefront of customers’ minds. Choose a wall or desk calendar, a USB stick, a mug or a notebook to leave a lasting impression with customers. This way, when it comes to them needing the product you sell or the service you offer, they’re more likely to think of you first.
Promotional products have the potential to rapidly increase sales. When included free with the purchase of your product, they can encourage more sales and entice new people to your brand that have the potential to become loyal customers, as well as opening up to new people that could potentially turn into valuable repeat customers.
Keeping Your Current Customers Happy
Promotional products can be a great way of saying thank you to existing customers, and not many businesses do it, so it can put you ahead of competitors. This can improve customer loyalty because saying thank you is also a way for customers to remember you, and can improve their opinions of your business.
People are more often than not going to be grateful to receive a gift, especially an unexpected one, so feeling like a valued customer will put them in a good mood and a good frame of mind to notice and remember your brand.
Attracting New Clients
Many promotional products can and will be enjoyed by more than just the original recipient. For no extra cost to you, promotional products have the potential to be passed along to friends and family.
And if the product is an item of clothing, a mug on a desk or a pen that has a tendency to keep getting borrowed, then that is tons more exposure for no extra cost. It also promotes the person’s affiliation with your brand, and can act as a valuable endorsement.
Evidently using promotional products is a great way to provide value for your targets. Whether existing customers, or prospects, this is a well-received way to communicate with them and to get your brand out there.