Europe's promotional product industry will see quite a festive start to the new year: On 13 January 2010 the starting signal for 50 years of PSI will sound at the Dusseldorf Exhibition Centre. "This special anniversary will of course be with us throughout the year, but we will start the festivities right with the trade fair", says PSI Director Michael Freter. On this occasion the Promotional Products Service Institute, which counts almost 7000 distributors and manufacturers of promotional products throughout Europe as its members, will step up its presence at the industry's leading fair. In addition to the PSI stand in Hall 11, Membership Services and the PSI Product Finder will have stands of their own for the first time in the North Foyer. Says Michael Freter: "In this way, we want to have an even more powerful presentation of our entire range of services at the fair. For the anniversary, we offer a special loyalty scheme and a new membership package exclusively at PSI."

Loyalty pays off

Those who decide in favour of the new membership package at PSI will have a number of percentage points equal to their years of membership deducted from the new membership fee (e.g. 10 years of PSI membership = 10 % discount). This applies exclusively for "upgrading" to the new package onsite at the trade fair. Included in the new membership package are: the trade fair with two admission tickets included, PSI Journal, Business Newsletter, PSI Talk, service mail, service partners, list of distributors, list of suppliers, research service, Product Finder as well as market data. Starting in the first quarter of 2010 new services will be added: the PSI Marketplace offers auctions and fixed price sales of stock and surplus production as well as job advertisements. The new PSI Forum provides up-to-date information, with the possibility of interaction between PSI members and service partners. The price is 55 euros plus VAT per month. Membership is for a minimum of twelve months: from 1 July until the last day of June of the following year. For the period until the start of the new membership year, the sum is calculated on a pro-rata basis.

Even more international

For its 50th anniversary, PSI further expands its international character, expecting more than 800 exhibitors from more than 30 countries to present more than 25,000 novelties in Dusseldorf from 13 to 15 January. New is the PSI Start-Up Park: for the first time, this special area offers small young international companies the possibility to present themselves at the industry's leading trade fair. As first-time exhibitors they benefit from a full-service package which covers all items relevant for a successful entry into the fair and simplifies trade fair preparations.

PSI Technology Forum: from neutral product to promotional item

Just like last year, the core services of the industry in the areas of printing and application of advertising content, which are of great significance for both manufacturers and distributors, will again be concentrated in a separate section in Hall 9. Here exhibitors provide information on possibilities and technologies for the application of advertising information and logos, on the latest printing technologies as well as on textile finishing.

PSI Design Forum and imitation products

Individuality and creativity, in particular, are important elements of success for effective promotional products. As a result, design continues to be the main focus for manufacturers. PSI again takes this fact into account and offers comprehensive information and stimulating new ideas at the Design Forum in combination with the Novelty Show. The presentation will show successful promotional products developed by the specialists of the PSI Design Service and commissioned by PSI members. In sharp contrast to this is the special show on plagiarism, to be seen for the second time at PSI and arranged in cooperation with the Museum Plagiarius in Solingen and the Dusseldorf Central Customs Office. In close proximity to the Design Forum, its purpose is to draw attention to the problems of illegal imitations.

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