Marketing is a varied industry with many different aspects and approaches, and not every marketer is naturally amazing at all areas. And like anything else in life, books are a great source for learning, gaining insight into the thoughts and ideas of those you aspire to, and improving your skills.
There are many books out there on marketing, and choosing which ones to read can be overwhelming. So we’ve taken the hard work out of it and summed up our favourite five for you.
The Ultimate Small Business Marketing Book - by Dee Blick
This book became the number one best-selling sales and marketing book within 48 hours of its launch.
Written by marketing expert Dee Blick, who has 27 years of marketing experience behind her, this book is written for those that either own a business and want to get to grips with marketing, or are starting a business and want to go in with the right knowledge.
Blick shares what she has learnt in the world of marketing, giving the reader insider tips, proven tools and lots of real-life case studies. Among many other things, she explains how to succeed at online marketing and how to market a business effectively on a limited budget.
The book explains how to plan and review marketing activities, write sparkling marketing copy, use social media to your advantage and much more. It is the perfect read for anyone who wants direct, easy-to-digest advice that they can immediately put into practice.
Thinking, Fast and Slow - by Daniel Kahneman
Written by Author Daniel Kahneman, a winner of the Nobel Prize for economics, this New York Times Bestseller should be at the top everyone’s reading list. Kahneman explains how we all think and make choices, which is important for every marketer to understand.
Acclaimed by authors such as Freakonomics co-author Steven D. Levitt, and described the by the Guardian as ‘outstanding’, Thinking, Fast and Slow explores how our minds get confused by error and subconscious prejudice. It gives the reader clear, practical techniques for better decision-making in business.
The Economist calls it ‘profound’, saying: “As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be.”
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest... - by Andrew Macarthy
Despite its lengthy title, 500 Social Media Marketing Tips is succinct and easy to digest. It will act as your all-encompassing guide to social media for business, covering all of the major social media networks needed to reach your target market.
These days, social media is crucial for businesses, and knowing how to do it well is imperative. This book contains tips on how to build your brand in a world where customers are constantly online. It teaches the reader how to attract and engage with customers online, and how to turn this into profit.
Reading this book can immediately improve your social media presence, and all the goodness that comes with a raised online profile.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing... - by Joe Pulizzi
Epic Content Marketing made it onto Fortune magazine's Top 5 Business Book Must-Reads. And it’s no surprise - its author, Joe Pulizzi, is one of the world's leading experts on content marketing. In this book he explains how to avoid the useless information cluttering your customer’s brain.
Pulizzi advises his readers on how to engage with customers through interesting, relevant and consistent content that they will want to read without you telling them to. He explains the process of developing and writing informative and entertaining articles, and how this will drive sales without having to directly tell customers to act.
Influence: The Psychology of Persuasion - by Robert B. Cialdini
Influence is a highly-acclaimed book on persuasion and the psychology of why people say "yes". So of course, it’s handy for any marketer who wants customers to say “yes” to their product.
Behind this book is 35 years of research and a three-year program of study on what moves people to change behaviour. It teaches readers how to apply this research using the six universal principles (reciprocity, commitment, social proof, liking, authority and scarcity) in order to become skilled at persuasion and able to defend yourself against persuasive powers.
Influencing people is not an easy challenge, and this book proves that the best way is to understand the psychological processes behind our decision-making.