Planning Your Event - Top Tips

Here's our roundup of the top things to keep in mind when planning your event:

  1. Decide upon your target audience:
    Clearly define who your target audience is. From this all the other decisions will fall into place in terms of format, content, budget, location etc.
  2. Set out objectives:
    What do you want to achieve from your event? A well-branded event can leave a lasting impression on your target audience.
  3. Make a list of details:
    List everything including transportation and dates, to content and refreshments. When hosting an event, everything matters and your audience will attribute everything to you and your brand.
  4. Check the calendar:
    Watch out for other industry events when scheduling. Make sure you don’t schedule your event on or too close to holidays or popular vacation times. It’s just as important to check for other events that your target attendees might be going to.
  5. Develop a financing plan and create an expenses budget:
    Before you book your venue or sign any contracts, it’s a good idea to get a feel for how many people are likely to attend through an online pre registration.
  6. Create a marketing plan:
    The more organised you are, the more professional your event will be.
  7. Provide a token gesture:
    No matter how large or small, attendees love to receive a gift. Whether a small branded giveaway or a discount voucher, a gift will ensure your event is remembered.

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