Time Magazine 2014 Wall Calendars
To develop a calendar showing the history of Time magazine through the ages, designed to be used as a referral promotion to introduce new customers.
Target Market: Subscribers of the magazine to incentivise referral of new subscribers.
Product(s) Used / Merchandise Product Scopes:
After consultation a bespoke wall calendar was designed. It needed to be lightweight for ease of shipping but also desirable to readers within limited budget. We focused on a clean look which was typically "Time" in it's appearance.
2500 calendars were produced. All were printed in the UK to encourage and support UK business in an environmentally sustainable way. Our client was delighted with the final product, particularly the quick turnaround on such a bespoke product, they have enabled them to substantially progress their referrals campaign.