Lloyds Shop Merchandise

The Brief:

Lloyd’s of London has a reputation within the Insurance world as a market leader, ensuring efficient operations in the specialist insurance and reinsurance risk areas.

We were given the task to overhaul their merchandise, developing both a ‘traditional’ product range incorporating the Lloyd’s crest logo, and a ‘modern’ product range incorporating the new Lloyd’s logo.

The products needed to reflect the Lloyd’s of London reputation, and enhance the profile of the brand and the iconic building. Creative work included full colour and sketch images of the Lloyd’s Building as a recognised London land mark in its own right.

Target Market: Public and professional consumers

Product(s) Used / Merchandise Product Scopes:

A range of products have been supplied, including pencil packs, pens, bags, notebooks, card holders, ties, cufflinks and clothing. In addition, a bespoke online retail merchandise store was created to purchase the products created.

Campaign Result:

A full managed service is now delivered through design, product development, manufacturing, quality controls, storage and global distribution.

Over 30 new product lines have been delivered, and sales through the physical store on site and online are above expectations.

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