Leeds City Council - Tour De France
The project aimed to raise awareness of Leeds Cycling, whilst creating a focal point in Leeds' City Square for spectators and media coverage of the Tour De France.
The object had to be large enough to draw the crowds from Leeds Central Train Station to the race start line.
Target Market: Tour De France Spectators and Media Coverage
Product(s) Used / Merchandise Product Scopes:
We proposed the use of a large custom inflatable shape with bespoke graphics.
From the initial concept to product delivery and installation, Fluid managed the whole project.
The end result was a completely bespoke, 7m x 4m Pantone matched Inflatable Bicycle. The inflatable was in erected in City Square, Leeds for 7 days prior to the event, attracting thousands of spectators and achieving worldwide media coverage for our client.