Gin Festivals - Nationwide Event Merchandise

The Brief:

Gin Festivals UK, bring you the very finest gins, the proudest Ginsmiths / mixologists and the coolest entertainment within the funkiest venues ensuring a real festival feel to the visitors of one of their Gin Festivals across the UK.

Gin Festivals UK contacted their account manager Mark to source products to advertise the Gin Festivals UK brand at their various events across the country.

Mark was set the task to source various products for the goodie bag, clothing for the staff and also items to present and celebrate the events.

Target Market:

With the target market being gin lovers of all ages and the strap line being ‘for the love of Gin’ it was important that the products were fun, useful for the attendees and, most importantly, were able to represent the brand clearly and effectively.

A key factor in the product selection and branding was to accurately reflect the craft element and expertise that the brand represents.

The Solution:

Mark suggested one of our best sellers, the cotton shopper as the goodie bag. The colour of the bag was natural canvas– in line with the brand guidelines, printed in black ink with The Gin Festivals UK logo and website as a call to action for attendees and future attendees of the event. Similarly, the pencils and apron were also a natural colour material printed with a black logo to ensure the brand was consistently represented throughout.

A range of products were also created to go in the bag such as pencils and gin tokens for attendees. Alongside this we produced branded aprons for the staff – all of the products were picked to illustrate the rustic brand colours of Gin Festivals UK and most importantly were consistent across the board.

Campaign Result:

Very happy with the results, our client at Gin Festivals UK firstly used the products at their most recent event in St Ives and will then go on to take them to their up and coming events in Brighton, Bath, Cambridge, Cheltenham, Exeter and London.

Clint, CEO of Gin Festivals UK commented, "The service I received at Fluid Branding was second to none! My account manager, Mark understood the Gin Festivals UK brand very well. He was able to translate the brand on to a range of product mock up and ideas for my event. After he selected the products that I wanted to order I left all the work to him! – he had them printed and delivered in time for my event and I’ve had nothing but positive feedback from everyone who received a goodie bag at the event. I will be ordering all my merchandise through Fluid Branding from now on – fantastic!"


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Gin Festival Promotional Merchandise
Gin Festival Promotional Merchandise