Cobb Europe: Celebrating 100 Years of Business

See how Senior Account Manager Marie Ratcliffe helped Cobb Europe with their campaign celebrating 100 years in the poultry breeding business...

The Brief:

The world's oldest Poultry breeding company, Cobb Europe, set Marie a challenge to produce a range of products to celebrate their 100 year anniversary. Over the years, Cobb has grown from being a rather small scale company to being a global supplier of genetic breeding stock. It was up to Marie to source a range of classic giveaway products for the historically well known global company, in pretty large quantities.

Target Market:

The aim was for the products to be distributed amongst the attendees of the British Pig and Poultry Fair - particularly the chicken producers and Farm Managers. The gifts were also to be handed out at a large trade show in Germany. Therefore, the products needed to be small and easy to hand out, but at the same time communicating the Cobb brand and message to attendees clearly and quickly.

The Challenge:

As Cobb had very specific requirements regarding the products that they wanted to give away, Marie ensured the products were both exactly what they wanted but at the same time complimenting the brand and the Cobb ethos. Having ordered various products with Marie before, our client wanted to repeat some of these classic products as well as introduce some new giveaways for the 100 Year Celebration. Having visited us at our yearly merchandise show at the Newmarket Racecourse, the client loved the new products we had on display. They asked to see how the Cobb brand could be translated on to these new products.

The Solution:

Having created coasters before, we repeated these with the new 100 year anniversary design. To add to the collection, Marie was able to source a selection of pens for the client to choose from that were both classic looking yet affordable at a large quantity. After presenting a selection of visuals to the client they also decided on a cube torch keyring, wiro pocket note book, metal keyrings, metal USBs, aluminium coasters, pen pots and carrier and laminated bags. The collection of products complimented the logo and represented the brand and anniversary celebration.

The Result:

Happy with the results, Shani Cobbold says, "This year being Cobb Europe's 100 year anniversary we have been quite specific of the gifts we wanted to produce and Marie has been really helpful in sourcing items for us, Arriana and myself always find the trade show in October a great help in finding new ideas for the year ahead."

Arriana Catania also commented, "We've been working with Falcon/Fluid Branding now for over six years and always go to them for our promotional needs. Even if we can't find what we're looking for in the catalogue, Marie can usually source it for us. They're always able to find something within our budget and offer great customer service and deliver on time. They continually launch new products meaning our customer gifts are never boring. Thank you!"